Anantam Cricket Excellence Centre
Digital marketing and content strategy for a sports training academy.
The Brief :
Generate quality leads for the cricket academy while positioning Anantam as more than just training – a complete cricket-focused lifestyle destination.
Approach :
We planned and executed a content strategy that balances reach, trust, and lead generation.
Process :
Created on-ground content while keeping brand positioning and lead goals in mind.
Posted content organically to understand audience interest and behaviour.
Identified what performed well and supported it with targeted ads to drive quality enquiries.
Used key moments such as Vijay Hazare matches to increase visibility and awareness.
Combined content, timing, and performance marketing to drive registrations.